Amid and past the COVID-19 disaster, the need for jewellery businesses to alter, adapt and evolve is the one certainty. Lorie emphasises that customers will turn out to be “very demanding” following the disaster due to on-line research and competition – making staff training much more critical. “The winners are going to be the ones that may steadiness between presenting the merchandise on-line and selling online, and at the same time having a shop the place the patron can have a bodily expertise,” he explains. Lorie observes that Chinese customers increasingly turned to online purchasing during mandatory isolation – “From what I see in China, the massive winner is the Internet,” he says – and an identical development is emerging in Australia. “She put a fantastic message on the market to prospects, she made clients really feel good, she had a great story about how and why she put her …