The orientation of this research is on student consumptive behavior in online shop at University of Muhammadiyah Malang. The research method used is qualitative approach and research type is descriptive. Data collection techniques used observation, interview and documentation.
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The theory used in this research is the theory of consumer society or Consumer Society developed by Jean Baudrillard . Where Baudrillard explains the essence of a consumerist society is a society that does not use the substance of the commodities, and the public uses the symbolic value and mark value called hyper-reality. The results of this study indicate that the development of technology has a role in the choice of symbolic value and sign value by individuals in consuming commodities. So culmination by Baudrillard is society no longer consume goods, but consume symbolic and sign. The suggestion given is that students should consider risk, security and security of Online Shop. A storm of global trends are coming together at the same time to cause malls to change the role they play in people’s lives.
Although the benefits of online shopping are considerable, when the process goes poorly it can create a thorny situation. A few problems that shoppers potentially face include identity theft, faulty products, and the accumulation of spyware. If users are required to put in their credit card information and billing/shipping address and the website is not secure, customer information can be accessible to anyone who knows how to obtain it. Most large online corporations are inventing new ways to make fraud more difficult. However, criminals are constantly responding to these developments with new ways to manipulate the system. Even though online retailers are making efforts to protect consumer information, it is a constant fight to maintain the lead.
You name it, and you can stay assured about finding them all here. For those of you with erratic working hours, Flipkart is your best bet. Shop in your PJs, at night or in the wee hours of the morning. Especially in cases of large or heavy products, delivery can be not only more convenient but also not require having or using a car. In several studies, perceived value, shopping style, and brand trust are the main factors that affect online consumers’ decisions. The perceived value means that people can compare the products and prices online, bringing them the perceived value of getting more benefits online than in an offline store.